"Social media is having a significant impact on these campaigns with not only how they are getting the word out to their supporters, but how they are perceived by the Democratic party." writes Liana Evans on SearchEngineWatch.com.

She analyses the presence of Barack and Hillary in the social networks and concludes that Obama and his team play the social media better, especially attracting votes from younger users.

An issue she raises in her article is that when marketing a candidate through the social media, you can not control the message "...especially in social media communities dominated by a youthful market that hates to be marketed to. You can't just regurgitate the same stuff on your blog and shove it into a community and expect them to get energized by that. Obama's campaign has really stepped it up in this department, and it's why the youth vote is squarely behind him and won't translate over to Clinton." says Liana.

These findings are in support of the Buzztrend approach. Buzztrend is in effect not just about marketing through social media, it goes one step further, it measures how effective the message come accross in the social media. In doing so Buzztrend provides tools to make, run and adjust a political campaign.

Read the article on SearchEngineWatch