With the emergence of social media, many web start-ups like facebook, youtube, myspace, and digg have used buzz marketing by merging it with the social networks that they have developed. With the increasing use of the Internet as a research and communications platform, word of mouth has become an even more powerful and useful resource for consumers and marketers. Tracking this online 'buzz' has led to the rise of a range of services and tools known as buzz monitoring as a component of online public relations. (see Wiki: http://en.wikipedia.org/wiki/Buzz_monitoring)

Buzztrend monitors Buzz related to political developments and policy. We analyse for instance the visibility of politicans in these day-to-day conversations, what people actually say.