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 Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.
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 Buzz is another word for 'Word of mouth'. Buzz means the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. |
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 Buzztrend makes use of proven Attentio technology (used in commercial environments). We continuously measure blogs and fora on politicians, political parties, policy makers and political topics.
Critics of such quantitative measurements say that finding that a particular politician has more exposure on MSN than another does not mean much. And we agree, this would be of limited value as information on its own. |
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 Buzztrend is dependent on its sources. There are some important elements in measuring online buzz:
- what are the sources (are they relevant, what do they cover)
- the size of the sources (are the sources large enough to draw conclusions)
- the quality of the sources (are the sources clean in other words not filled with the dreaded spam for instance)
- the frequency with which the sources are being measured
All of the above change at a fast pace, the social media arena is highly dynamic and our sources relelect this. The basis of Buzztrend sources comes from Attentio. |
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